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Thunderkick started out as a small game developer, among giants in the industry, fully aware of this. When it started, the company promised not to be like the others, seeking not only to satisfy the needs of players, but also to make fun the main focus of its online games. Thus, despite having grown, since its foundation, to a studio with more than 50 people, they continue to consider themselves a small company, making their goals remain unchanged.
The strategy is the same as it has been for 8 years: create exciting content that allows players to relate to the company, even admitting some occasional failures due to bolder decisions. They also say that they will not let controversies get in the way of their goals of quality and transparency towards their audience.